GB Hospitality is a commercial, marketing and business consultancy based in Cheshire , that has the vision for innovative brand building, commercial and marketing solutions with the pragmatism of market urgency. We specialise in creating first class commercial, brand and marketing strategies that deliver results for the hotel, hospitality, tourism and service sectors - one of the most competitively tough, low margin and commercially driven sectors.
Our success is demonstrated by growth in our clients' businesses and assets. We achieve this by being as passionate about your results as you, and sharing your vision for your assets.
Our clients turn to us because we listen to them, we understand the opportunities and challenges they face as we've been there, and done it. We speak their language and through straight talking, and strategic thinking we provide cost-effective 'off-the-peg' or made to measure solutions.
Whether a company is evolving or new to the sector, we work with owners and businesses to help crystallize purpose, voice, look, feel and personality, in short the complete brand world. We help though clear brand positioning to ensure that the brand creates enduring relationships and emotional connections with its customers coupled with a sustainable brand programme.
Working with owner and management teams, we identify commercial edge, generate ideas and then turn them into packages that attract customers to buy. Design, planning and leading the commercial functions across the whole business including segmentation, targeting and positioning, sales and marketing activity, CRM programmes and online brand reputation.
GB Hospitality provides an objective and independent view of your business, brand and marketing requirements. We achieve results through a strategic approach to tailored consultancy projects, project management, one-to-one mentoring and coaching. As well as driving commercial culture within an organisation, we work remotely or as a part of an in-house team.
As a small team, we like to work with all our clients on a first name basis, we see ourselves as a part of your team. We are lucky enough to have developed some fabulous and well-loved brands. Below are just a few of our favourite clients.
The Mere Golf Resort & Spa
New Opening Strategy. Brand Repositioning. Commercial. Design. Digital. Online Reputation. Voice of Customer. Public Relations.
"It is quite clear that Gaynor injects expertise enthusiasm and ability with every beat of her heart. The extraordinary, flexible, competent, thoughtful and motivated thrust Gaynor delivers is a breath of fresh air and is real oxygen to founders, entrepreneurs, shareholders alike. Having been introduced to Gaynor I would have her on my team any day and every day."
The Mere Golf Resort & Spa.
"Gaynor Black is as good as I have ever come across throughout my career, the consideration given to employee engagement and the approach to brand opportunities are a breath of fresh air. Gaynor is a true commerically aware marketeer who actually takes time to really understand the brand, product and people and offers great value for money. If you are rebranding, opening a business or in need of commercial marketing support, you will do no better then having Gaynor on your team."
“Gaynor was a highly creative and strategic brand expert who strategically developed a hugely successful brand campaign. She has the ability to cut through a very crowded market place and produce creative campaigns whilst understanding the need to improve internal communications so that the operations team are engaged to deliver exceptional customer experiences. Gaynor’s expertise in online and offline disciplines , and commercial astuteness is a rare find , combined with delivering eloquent and passionate presentations , she is exceptional in galvanising change."
De Vere Hotels.
“Gaynor is a very commercially savvy marketeer who demonstrates a very firm grasp on understanding the financial returns associated with marketing investments .She is focused, driven and results orientated. A true strategic professional who will "roll up her sleeves" when needed."
Hotels & Hospitality, BDRC.
"Under Gaynor's direction, QHotels has emerged as a widely recognised brand with a strong image - particularly in the UK meetings and conference market, in which it has claimed the title of BDRC 'Most Improved Brand' twice in 3 years, the only brand ever to achieve this. From the perspective of an outsider looking in who has worked with Gaynor at both De Vere and QHotels, she is a highly accomplished marketer who also shows an acute interest and understanding of how operational delivery impacts brand performance."
Tourism Sector Deal: The Breakdown
This month, the government has announced the UK’s first tourism sector deal – HUGE news for the industry, and one that is very much welcomed.
In short, the deal should:
☆ create 130,000 new hotel rooms by 2025 ☆ improve broadband connectivity in conference centres ☆ pilot 5 new tourism zones, each receiving government support ☆ create a new data hub showing the latest trends, allowing businesses to better target visitors ☆ support up to 10,000 apprenticeships in tourism and hospitality ☆ help the UK become the most accessible destination for disabled visitors
Steve Ridgway Tourism Sector Deal Lead said after submitting the deal, that: “the tourism industry (with government backing in the industrial strategy) will see its value almost double, as well as boost productivity, grow skills and create tourism zones all around the country.
As one of the most visited countries in the world, and with hospitality contributing to over 80% of tourism jobs, this new deal will play a vital role in boosting the perception of the hospitality industry as a whole.
Investment in infrastructure, attractions and innovative products is just one of the highlights of the deal, and will make travel to and around the UK much easier for visitors to navigate. In addition, the creation of five tourism zones will aim to drive visitor numbers and most importantly tackle local barriers to tourism growth. At Team GB, we are huge supporters of local communities and small businesses so are very excited to see this be a priority within the deal.
The deal also promises to make advances within the business environment, hoping to make the UK ‘the leading destination for business events within Europe’. The UK is already top of the Forbes’ Best Countries for Business 2018, up 4 places from 2017, so it makes sense to be encouraging overseas visitors for conference and events.
According to Visit Britain, the deal is a “game-changer for tourism, spelling a step-change in how we underpin the success of tourism for a generation, moving it to the top table as a leading industry for the UK Government’s future economic planning.”
Will this new deal promise to make a difference to your business? We’d love to hear from you: email@example.com
Founder Gaynor Black has enjoyed over 25 years working in senior roles within the sales, marketing , brand and commercial functions within the hotel and hospitality industry, assisting companies in driving bottom line by highly creative and memorable sales & marketing initiatives. Gaynor is proud to be on the board of Hospitality Action North - The industry’s benevolent charity for those in the industry suffering a crisis, follow the good work here >