GB Hospitality is a commercial, marketing and business consultancy that has the vision for innovative brand building, commercial and marketing solutions with the pragmatism of market urgency. We specialise in creating first class commercial, brand and marketing strategies that deliver results for the hotel, hospitality, tourism and service sectors - one of the most competitively tough, low margin and commercially driven sectors.

Our success is demonstrated by growth in our clients' businesses and assets. We achieve this by being as passionate about your results as you, and sharing your vision for your assets.

Our clients turn to us because we listen to them, we understand the opportunities and challenges they face as we've been there, and done it . We speak their language and through straight talking, strategic thinking we provide cost-effective 'off-the-peg' or made to measure solutions.


Whether a company is evolving or new to the sector, we work with owners and businesses to help crystallize purpose, voice, look, feel and personality, in short the complete brand world. We help though clear brand positioning to ensure that the brand creates enduring relationships and emotional connections with its customers coupled with a sustainable brand programme.


Working with owner and management teams, we identify commercial edge, generate ideas and then turn them into packages that attract customers to buy. Design, planning and leading the commercial functions across the whole business including segmentation, targeting and positioning, sales and marketing activity, CRM programmes and online brand reputation.


GB Hospitality provides an objective and independent view of your business, brand and marketing requirements. We achieve results through a strategic approach to tailored consultancy projects, project management, one-to-one mentoring and coaching. As well as driving commercial culture within an organisation, we work remotely or as a part of an in-house team.


As a small team, we like to work with all our clients on a first name basis, we see ourselves as a part of your team. We are lucky enough to have developed some fabulous and well-loved brands. Below are just a few of our favourite clients.

The Mere Golf Resort & Spa

New Opening Strategy. Brand Repositioning. Commercial. Design. Digital. Online Reputation. Voice of Customer. Public Relations.

Birchwood Park

Brand Refinement. Brand Reputation. Employee Engagement. Commercial. Marketing. Digital. Social.

Hard Days Night Hotel

Brand Refinement. Brand Reputation. Marketing. Public Relations. Commercial. Design. Digital. Social. CRM.

DV8 Designs

Digital. Brand Reputation. Social. Awards. Special Projects. Thought leadership. Public Relations.

The Stanneylands

New Opening Strategy. Brand Repositioning. Commercial. Design. Digital. Online Reputation. Voice of Customer. Public Relations.

Leasowe Castle

Brand Refinement. Brand Reputation. Commercial. Marketing. Digital. Social. CRM.




DV8 Designs return to Castle Street for Liverpool Gin’s distillery project

Gin-credible! It’s finally happening, a Gin distillery in the heart of Liverpool is set to open its doors this Autumn. GB client, DV8 Designs, are ecstatic to be working alongside one of the Norh West’s biggest spirit makers, Halewood International, home of Liverpool Gin! 
The designers are in the process of developing the brand identity and the full design scheme over three floors – and they’re very excited to be involved. Lee Birchall, CEO, wanted the space of be modern and sophisticated while also incorporating a botanical and industrial element to it to and to do so have used metals like copper to really bring it to life.
The new £1 million pound development will be home to a new distillery, complete with two bars – a Gin Lab and our favourite, it’s very own Bartender School so people like us, can discover what it takes to make the spirit themselves. Wonderful.
Guests will be able to choose their own botanicals and distil their own bespoke gin to take home and will also see the Gin being made in its working 600 litre copper still – that will be on view for all to see. 
For those looking for a fancy gin or cocktail, there will be a premium gin and spirits bar on the ground floor – with a premium dark spirits bar in the basement. 
Cheshire based interior designers and architectures, DV8 Designs, or should we say the designers of Castle Street, Liverpool have played a major role in revamping four fabulous projects in one of the city’s most vibrant hubs.
They’ve completed a number of stunning projects already including Castle Street Townhouse, Sanctuary Tap and Rox.Although no strangers to Castle Street, CEO Lee is keen to bring to bring to life a new vibe while in keeping with some of Liverpool’s historic buildings and tying in with its rich heritage. 
Two of GB 🇬🇧 favourite things; Gin and top client DV8 = perfect!
Keep an eye on DV8 Designs social channels for the latest updates and pictures.

Gaynor Black



Founder Gaynor Black has enjoyed over 25 years working in senior roles within the sales, marketing , brand and commercial functions within the hotel and hospitality industry, assisting companies in driving bottom line by highly creative and memorable sales & marketing initiatives. Gaynor is proud to be on the board of Hospitality Action North - The industry’s benevolent charity for those in the industry suffering a crisis, follow the good work here >

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