#HospitalityLife

GB Hospitality is a commercial, marketing and business consultancy based in Cheshire, that has the vision for innovative brand building, commercial and marketing solutions with the pragmatism of market urgency. We specialise in creating first class brand, commercial, and marketing strategies that deliver results for the hotel, hospitality, tourism and service sectors - one of the most competitively tough, low margin and commercially driven sectors.

Our success is demonstrated by growth in our clients' businesses and assets. We achieve this by being as passionate about your results as you, and sharing your vision for your assets.

Our clients turn to us because we listen to them, we understand the opportunities and challenges they face as we've been there, and done it. We speak their language and through straight talking, and strategic thinking we provide cost-effective 'off-the-peg' or made to measure solutions.


BRAND

Whether a company is evolving or new to the sector, we work with owners and businesses to help crystallize purpose, voice, look, feel and personality, in short the complete brand world. We help though clear brand positioning to ensure that the brand creates enduring relationships and emotional connections with its customers coupled with a sustainable brand programme.


COMMERCIAL

Working with owner and management teams, we identify commercial edge, generate ideas and then turn them into packages that attract customers to buy. Design, planning and leading the commercial functions across the whole business including segmentation, targeting and positioning, sales and marketing activity, CRM programmes and online brand reputation.


STRATEGY

GB Hospitality provides an objective and independent view of your business, brand and marketing requirements. We achieve results through a strategic approach to tailored consultancy projects, project management, one-to-one mentoring and coaching. As well as driving commercial culture within an organisation, we work remotely or as a part of an in-house team.

#PickOfTheBunch


As a small team, we like to work with all our clients on a first name basis, we see ourselves as a part of your team. We are lucky enough to have developed some fabulous and well-loved brands. Below are just a few of our favourite clients.

Laura Ashley Hospitality


Direction. Creation of the brand world for the hospitality division of Laura Ashley. Creation of the brand templates for Hotels, Tea Rooms and Resort Models. Brand and Marketing direction for all new openings. Ongoing consultancy services.

Birchwood Park


Consultancy services to one of the North West's leading business parks. Services include: Brand Refinement. Brand Reputation. Employee Engagement. Commercial. Marketing. Digital. Social. Ongoing consultancy services.

Hard Days Night Hotel


Consultancy services to the World's only Beatles inspired luxury hotel owned and operated by Millennium Hotels and Resorts. Services include standalone strategies for brand refinement, brand reputation, marketing and PR.

DV8 Designs


Consultancy services for DV8 Design & Architectural Practice, specialising in the Hospitality sector. Including brand strategy, marketing & communications: Digital. Brand Reputation. Awards. Thought leadership. PR.

Leasowe Castle


Consultancy services for this independently owned four star venue. Services included complete re-brand and brand development programme. Current support continues with brand reputation management, commercial and marketing support.

The PGA


Consultancy & brand support to The Professional Golfer's Association, a global organisation with 7.5k members, operating in 70 countries +. Current support includes brand refinement programme, marketing & idea generation.

#ExploreMore


#HappyClients

#HospitalityChatter


Spotlight on Spotify: Listen Like You Used To

This new campaign by Spotify appeals to nostalgia amongst listeners by encouraging people to ‘Listen like you used to’. 

The adverts make light fun of listeners who have grown up between 1979 and 1999 and reminds that “while life may change, classic songs remain the same.”

We love the reference to current popular culture to instil a feeling of nostalgia and thoughts of “what has become of my adult life” to get people back listening to their old favourites.

A very clever idea by ad agency Who Wot Why, and it will be interesting to see subscription stats after a few months.

Our personal favourite is ‘You Be 40 – Red Red Wine’ – what’s yours?

Photos courtesy of The Drum: https://www.thedrum.com/creative-works/project/who-wot-why-spotify-listen-you-used

Gaynor Black

Founder | Director

#TheHeartOfTeamGB


Founder Gaynor Black has enjoyed over 25 years working in senior roles within the sales, marketing , brand and commercial functions within the hotel and hospitality industry, assisting companies in driving bottom line by highly creative and memorable sales & marketing initiatives. Gaynor is proud to be on the board of Hospitality Action North – The industry’s benevolent charity for those in the industry suffering a crisis, follow the good work here >


Follow the team

#GBLoves



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#HospitalityChatter

Follow the teamm

#GBLoves



Check out our friends and trusted partners