#HospitalityLife

GB Hospitality is a commercial, marketing and business consultancy based in Cheshire , that has the vision for innovative brand building, commercial and marketing solutions with the pragmatism of market urgency. We specialise in creating first class commercial, brand and marketing strategies that deliver results for the hotel, hospitality, tourism and service sectors - one of the most competitively tough, low margin and commercially driven sectors.

Our success is demonstrated by growth in our clients' businesses and assets. We achieve this by being as passionate about your results as you, and sharing your vision for your assets.

Our clients turn to us because we listen to them, we understand the opportunities and challenges they face as we've been there, and done it. We speak their language and through straight talking, and strategic thinking we provide cost-effective 'off-the-peg' or made to measure solutions.


BRAND

Whether a company is evolving or new to the sector, we work with owners and businesses to help crystallize purpose, voice, look, feel and personality, in short the complete brand world. We help though clear brand positioning to ensure that the brand creates enduring relationships and emotional connections with its customers coupled with a sustainable brand programme.


COMMERCIAL

Working with owner and management teams, we identify commercial edge, generate ideas and then turn them into packages that attract customers to buy. Design, planning and leading the commercial functions across the whole business including segmentation, targeting and positioning, sales and marketing activity, CRM programmes and online brand reputation.


STRATEGY

GB Hospitality provides an objective and independent view of your business, brand and marketing requirements. We achieve results through a strategic approach to tailored consultancy projects, project management, one-to-one mentoring and coaching. As well as driving commercial culture within an organisation, we work remotely or as a part of an in-house team.

#PickOfTheBunch


As a small team, we like to work with all our clients on a first name basis, we see ourselves as a part of your team. We are lucky enough to have developed some fabulous and well-loved brands. Below are just a few of our favourite clients.

The Mere Golf Resort & Spa


New Opening Strategy. Brand Repositioning. Commercial. Design. Digital. Online Reputation. Voice of Customer. Public Relations.

Birchwood Park


Brand Refinement. Brand Reputation. Employee Engagement. Commercial. Marketing. Digital. Social.

Hard Days Night Hotel


Brand Refinement. Brand Reputation. Marketing. Public Relations. Commercial. Design. Digital. Social. CRM.

DV8 Designs


Digital. Brand Reputation. Social. Awards. Special Projects. Thought leadership. Public Relations.

Mint Hospitality & Events People


Brand refinement programme, commercial and brand strategy Brand Repositioning. Commercial. Design. Digital. Online Reputation. Public Relations.

Leasowe Castle


Brand Refinement. Brand Reputation. Commercial. Marketing. Digital. Social. CRM.

#ExploreMore


#HappyClients

#HospitalityChatter


Industry Round Up 21.4.19

We hope you’ve all enjoyed the glorious weather this Easter break!

You may have noticed us talking about the best Easter Eggs out there on Instagram Stories over the weekend – let’s kick things off by giving you the best eggs we’ve seen on social this year.

The Flatpack Easter Egg was by far our favourite (although the Proseggo from Marks and Spencer was a close second). We can’t help but be impressed by the Swedish Furniture Store for adding a little humour and killing it with their “on brand” build your own egg this year.

On a more serious note, the Food Standards Agency has urged food businesses to be wary as reports of a scam in England and Wales is highlighted to officials. According to Catering Today, three local authorities in Wales and one in England have received reports of a person claiming to be from the FSA or the local authority, approaching food businesses demanding money for a food hygiene re-rating and warning that failure to pay will result in a fine. Please do ask for identification and be sure to report anything that seems suspicious.

We hope you have enjoyed the long bank holiday weekend – there were so many fantastic activities, food and drink planned across the North West – we’d love to hear what you got up to – get in touch today: gaynor@@gbhospitality.co.uk

Gaynor Black

Founder | Director

#TheHeartOfTeamGB


Founder Gaynor Black has enjoyed over 25 years working in senior roles within the sales, marketing , brand and commercial functions within the hotel and hospitality industry, assisting companies in driving bottom line by highly creative and memorable sales & marketing initiatives. Gaynor is proud to be on the board of Hospitality Action North - The industry’s benevolent charity for those in the industry suffering a crisis, follow the good work here >


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#HospitalityChatter

Follow the team

#GBLoves



check out our friends