GB Hospitality is a commercial, marketing and business consultancy that has the vision for innovative brand building, commercial and marketing solutions with the pragmatism of market urgency. We specialise in creating first class commercial, brand and marketing strategies that deliver results for the hotel, hospitality, tourism and service sectors - one of the most competitively tough, low margin and commercially driven sectors.

Our success is demonstrated by growth in our clients' businesses and assets. We achieve this by being as passionate about your results as you, and sharing your vision for your assets.

Our clients turn to us because we listen to them, we understand the opportunities and challenges they face as we've been there, and done it . We speak their language and through straight talking, strategic thinking we provide cost-effective 'off-the-peg' or made to measure solutions.


Whether a company is evolving or new to the sector, we work with owners and businesses to help crystallize purpose, voice, look, feel and personality, in short the complete brand world. We help though clear brand positioning to ensure that the brand creates enduring relationships and emotional connections with its customers coupled with a sustainable brand programme.


Working with owner and management teams, we identify commercial edge, generate ideas and then turn them into packages that attract customers to buy. Design, planning and leading the commercial functions across the whole business including segmentation, targeting and positioning, sales and marketing activity, CRM programmes and online brand reputation.


GB Hospitality provides an objective and independent view of your business, brand and marketing requirements. We achieve results through a strategic approach to tailored consultancy projects, project management, one-to-one mentoring and coaching. As well as driving commercial culture within an organisation, we work remotely or as a part of an in-house team.


As a small team, we like to work with all our clients on a first name basis, we see ourselves as a part of your team. We are lucky enough to have developed some fabulous and well-loved brands. Below are just a few of our favourite clients.

The Mere Golf Resort & Spa

New Opening Strategy. Brand Repositioning. Commercial. Design. Digital. Online Reputation. Voice of Customer. Public Relations.

Birchwood Park

Brand Refinement. Brand Reputation. Employee Engagement. Commercial. Marketing. Digital. Social.

Hard Days Night Hotel

Brand Refinement. Brand Reputation. Marketing. Public Relations. Commercial. Design. Digital. Social. CRM.

DV8 Designs

Digital. Brand Reputation. Social. Awards. Special Projects. Thought leadership. Public Relations.

The Stanneylands

New Opening Strategy. Brand Repositioning. Commercial. Design. Digital. Online Reputation. Voice of Customer. Public Relations.

Leasowe Castle

Brand Refinement. Brand Reputation. Commercial. Marketing. Digital. Social. CRM.




It’s National Afternoon Tea Week!

Afternoon Tea is one of our FAVOURITE concoctions. We get to indulge in a selection of sweet treats, tasty sandwiches and of course; a cheeky tipple!

And this August marks a very important date – it’s National Afternoon Tea Week. From Tuesday 14th August until Monday 20th August, restaurants, hotels and bars will be on hand with your tasty treats & unlimited tea to let you celebrate the occasion in style!

In the past couple of years, Afternoon Tea has become more and more popular – and has seen some very inventive ideas such as punk and brunch Afternoon teas! Mmmm.

If you’re wondering where the concept of Afternoon Tea comes from, it dates back to 1840 and was apparently introduced in England by Anna, the seventh Duchess of Bedford. The Duchess would become hungry around four o’clock in the afternoon and wanted something to eat that wasn’t too filling and that’s where it all began!

To celebrate, we’ve rounded up some of fav Afternoon Tea facts for you to enjoy this week.

• In the UK, an astonishing 156 million cups of tea are drunk daily!

• The three most popular sandwiches for Afternoon Tea are…Smoked Salmon and cream cheese, Egg mayonnaise and cress, chicken and mayonnaise

• A saturday remains on the of the most popular days people will enjoy an Afternoon tea on

• The victoria sponge cake was named after Queen Victoria as she liked to enjoy a slice of cake with a cup of tea in the afternoon

If you’re heading for afternoon tea, be sure to tag us in on Twitter!

Gaynor Black



Founder Gaynor Black has enjoyed over 25 years working in senior roles within the sales, marketing , brand and commercial functions within the hotel and hospitality industry, assisting companies in driving bottom line by highly creative and memorable sales & marketing initiatives. Gaynor is proud to be on the board of Hospitality Action North - The industry’s benevolent charity for those in the industry suffering a crisis, follow the good work here >

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