GB Hospitality is a commercial, marketing and business consultancy based in Cheshire , that has the vision for innovative brand building, commercial and marketing solutions with the pragmatism of market urgency. We specialise in creating first class commercial, brand and marketing strategies that deliver results for the hotel, hospitality, tourism and service sectors - one of the most competitively tough, low margin and commercially driven sectors.

Our success is demonstrated by growth in our clients' businesses and assets. We achieve this by being as passionate about your results as you, and sharing your vision for your assets.

Our clients turn to us because we listen to them, we understand the opportunities and challenges they face as we've been there, and done it. We speak their language and through straight talking, and strategic thinking we provide cost-effective 'off-the-peg' or made to measure solutions.


Whether a company is evolving or new to the sector, we work with owners and businesses to help crystallize purpose, voice, look, feel and personality, in short the complete brand world. We help though clear brand positioning to ensure that the brand creates enduring relationships and emotional connections with its customers coupled with a sustainable brand programme.


Working with owner and management teams, we identify commercial edge, generate ideas and then turn them into packages that attract customers to buy. Design, planning and leading the commercial functions across the whole business including segmentation, targeting and positioning, sales and marketing activity, CRM programmes and online brand reputation.


GB Hospitality provides an objective and independent view of your business, brand and marketing requirements. We achieve results through a strategic approach to tailored consultancy projects, project management, one-to-one mentoring and coaching. As well as driving commercial culture within an organisation, we work remotely or as a part of an in-house team.


As a small team, we like to work with all our clients on a first name basis, we see ourselves as a part of your team. We are lucky enough to have developed some fabulous and well-loved brands. Below are just a few of our favourite clients.

The Mere Golf Resort & Spa

New Opening Strategy. Brand Repositioning. Commercial. Design. Digital. Online Reputation. Voice of Customer. Public Relations.

Birchwood Park

Brand Refinement. Brand Reputation. Employee Engagement. Commercial. Marketing. Digital. Social.

Hard Days Night Hotel

Brand Refinement. Brand Reputation. Marketing. Public Relations. Commercial. Design. Digital. Social. CRM.

DV8 Designs

Digital. Brand Reputation. Social. Awards. Special Projects. Thought leadership. Public Relations.

Mint Hospitality & Events People

Brand refinement programme, commercial and brand strategy Brand Repositioning. Commercial. Design. Digital. Online Reputation. Public Relations.

Leasowe Castle

Brand Refinement. Brand Reputation. Commercial. Marketing. Digital. Social. CRM.




Afternoon Tea Week

It’s #AfternoonTeaWeek and we’ve been scouring the web to bring you the best and most varied out there.

From classic options to quirky alternatives, afternoon tea has become more and more popular, so there is bound to be one that suits each taste.

  1. Classic Afternoon Tea
    The idea for Afternoon Tea originates in the 1840s, when ladies typically struggled with hunger pains in between such an early breakfast and a late dinner. Queen Victoria caused the ritual to become known much wider, and now it is seen as an indulgence to be enjoyed for many an occasion!

    Our pick for this classic, would be to visit any Laura Ashley Tea Room. With 9 locations across England, there will be sure to be one nearby that you can visit. Decorated in signature Laura Ashley style, you can enjoy an extensive selection of homemade cakes, sandwiches and Birchall teas. A quintessentially British treat!

  2. Scientific Afternoon Tea
    This award winning afternoon tea was inspired by the Science Museum in London and is available only at the Ampersand Hotel. The one of a kind experience won best themed afternoon tea at the Afternoon Tea awards in 2018 and it’s easy to see why. With themed cocktail flights, sprinkle toppings in test tubes and fossil chocolates in chocolate soil, this is impressive, and clear that time has been spent carefully crafting it. It can also be ordered vegetarian, vegan, gluten free and even for Children – which brings us nicely to number 3!

  3. Children’s Afternoon Tea
    So most places now have options for children to partake in afternoon tea (Ampersand does an amazing version of it’s science afternoon tea!) but where are the best places? Our favourite by far is the offering by Dobbie’s Garden Centres. This delightful tea includes heart shaped sandwiches, smiling shortbreads, miniature ice creams and cake pops. Finished off with some milk in a classic Kilner tumbler with a straw. At £4.95 per child this is one of the best high quality deals we’ve seen.

  4. Gentleman’s Afternoon Tea
    We know that it’s not just the ladies that enjoy something special every so often, which is why this heartier option is becoming more and more popular. Enjoy delights such as mini burgers, cheese and chutneys, and small bites of sausage and mash. Often accompanied by real ale or whiskey and cigars – the finer things in life! We like a few different places to find this, such as the Chester Grosvenor, and Great John Street Hotel in Manchester.
  5. Sweet Tooth
    Of course, cakes come as standard for afternoon tea, but what if you want more to satisfy your sweet tooth? Our favourite is a chocoholics paradise in West Didsbury, Manchester: Cocoa Cabana. Filled with delectable and rich treats served on bright floral china, this award winning chocolaterie is not one for the faint hearted!
  6. Vegan
    As with children’s offers, most places cater for vegetarian and vegan diets, however we’ve come across a few that might catch your eye. Ethos Restaurant in London specialise in meat-free and plant based cuisine, and their afternoon teas start at just £20pp, which for central London is very well priced.
  7. JuBEElee
    We love this concept by St. Ermin’s Hotel, which is London’s only ‘bee and bee’ hotel. Honey is used as a core ingredient for this afternoon tea, where you can enjoy delights such as honey cheesecake, and goat’s cheese rolls with apricot chutney, almond flakes & bee pollen and Honey & mustard chicken with coleslaw.

    You can read more about this amazing concept here: https://www.thetravelmagazine.net/review-honey-afternoon-tea-st-ermins-hotel-london.html#ixzz5wlQuTrr7 

Gaynor Black

Founder | Director


Founder Gaynor Black has enjoyed over 25 years working in senior roles within the sales, marketing , brand and commercial functions within the hotel and hospitality industry, assisting companies in driving bottom line by highly creative and memorable sales & marketing initiatives. Gaynor is proud to be on the board of Hospitality Action North – The industry’s benevolent charity for those in the industry suffering a crisis, follow the good work here >

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