GB Hospitality is a commercial, marketing and business consultancy that has the vision for innovative brand building, commercial and marketing solutions with the pragmatism of market urgency. We specialise in creating first class commercial, brand and marketing strategies that deliver results for the hotel, hospitality, tourism and service sectors - one of the most competitively tough, low margin and commercially driven sectors.

Our success is demonstrated by growth in our clients' businesses and assets. We achieve this by being as passionate about your results as you, and sharing your vision for your assets.

Our clients turn to us because we listen to them, we understand the opportunities and challenges they face as we've been there, and done it . We speak their language and through straight talking, strategic thinking we provide cost-effective 'off-the-peg' or made to measure solutions.


Whether a company is evolving or new to the sector, we work with owners and businesses to help crystallize purpose, voice, look, feel and personality, in short the complete brand world. We help though clear brand positioning to ensure that the brand creates enduring relationships and emotional connections with its customers coupled with a sustainable brand programme.


Working with owner and management teams, we identify commercial edge, generate ideas and then turn them into packages that attract customers to buy. Design, planning and leading the commercial functions across the whole business including segmentation, targeting and positioning, sales and marketing activity, CRM programmes and online brand reputation.


GB Hospitality provides an objective and independent view of your business, brand and marketing requirements. We achieve results through a strategic approach to tailored consultancy projects, project management, one-to-one mentoring and coaching. As well as driving commercial culture within an organisation, we work remotely or as a part of an in-house team.


As a small team, we like to work with all our clients on a first name basis, we see ourselves as a part of your team. We are lucky enough to have developed some fabulous and well-loved brands. Below are just a few of our favourite clients.

The Mere Golf Resort & Spa

New Opening Strategy. Brand Repositioning. Commercial. Design. Digital. Online Reputation. Voice of Customer. Public Relations.

Birchwood Park

Brand Refinement. Brand Reputation. Employee Engagement. Commercial. Marketing. Digital. Social.

Hard Days Night Hotel

Brand Refinement. Brand Reputation. Marketing. Public Relations. Commercial. Design. Digital. Social. CRM.

DV8 Designs

Digital. Brand Reputation. Social. Awards. Special Projects. Thought leadership. Public Relations.

The Stanneylands

New Opening Strategy. Brand Repositioning. Commercial. Design. Digital. Online Reputation. Voice of Customer. Public Relations.

Leasowe Castle

Brand Refinement. Brand Reputation. Commercial. Marketing. Digital. Social. CRM.




Leasowe Castle celebrates a four-star AA rating

The stunning Leasowe Castle in the Wirral Peninsula has been awarded a four star AA rating for its high standards in hospitality, service, cleanliness and food to name a few! The exciting news comes following a fantastic twelve months for the castle, which has experienced record turnover and which has undertaken further refurbishment to its in-house Star Chamber and Wreckers Bar.

Leasowe Castle’s General Manager Mike Dewey said: “We are delighted to have attained a four-star rating from the AA, further positioning us as one of Wirral’s most luxurious and historic destinations. This is a fantastic testament to all of the hard work that we have achieved collectively as a team to create a welcoming space whereby residents and non-residents alike can come to unwind and enjoy an overnight stay or simply visit for a drink or a delicious meal at our in-house bar or eatery.

“During my time here at Leasowe Castle, I have seen the venue go from strength to strength and we have introduced new provisions such as the appointment of award-winning head chef Andrew Wright to oversee all culinary operations which has vastly improved our food and drink services. It was great to see that this was reflected in the inspector’s brief, which noted that dining was very enjoyable, with worthy aspirations towards achieving an AA Rosette Award.”

The report issued by the AA compliments the overall good level of quality, spaciousness and comfort offered at Leasowe Castle, with the historic charm and exterior scoring particularly highly. Feedback stated that the hotel offers ‘a very enjoyable guest experience, one that found a well-managed and focused team who were keen to please and willing to engage’, resulting in a strong AA Merit Score of 75%.

Mike added: “We are thrilled to have received recognition and praise from the AA in regards to all aspects of the hotel but in particular, we are very proud of the positive feedback that the Star Chamber has received following it’s renovation earlier this year. It is important to us to offer modern and well-maintained facilities whilst maintaining the historical feel of the building, which dates back to the 16th century.

“Whilst we are celebrating the news of our four-star rating, we are continuously looking to improve our offerings and will be working towards improving our score even further in the coming year. Feedback from guests has been excellent thus far and this is a great indicator of our success.”

It’s an incredible time for Leasowe Castle and we’d like to say a big congratulations to all from the team at GB Hospitality.

Gaynor Black



Founder Gaynor Black has enjoyed over 25 years working in senior roles within the sales, marketing , brand and commercial functions within the hotel and hospitality industry, assisting companies in driving bottom line by highly creative and memorable sales & marketing initiatives. Gaynor is proud to be on the board of Hospitality Action North - The industry’s benevolent charity for those in the industry suffering a crisis, follow the good work here >

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