GB Hospitality is a commercial, marketing and business consultancy that has the vision for innovative brand building, commercial and marketing solutions with the pragmatism of market urgency. We specialise in creating first class commercial, brand and marketing strategies that deliver results for the hotel, hospitality, tourism and service sectors - one of the most competitively tough, low margin and commercially driven sectors.
Our success is demonstrated by growth in our clients' businesses and assets. We achieve this by being as passionate about your results as you, and sharing your vision for your assets.
Our clients turn to us because we listen to them, we understand the opportunities and challenges they face as we've been there, and done it . We speak their language and through straight talking, strategic thinking we provide cost-effective 'off-the-peg' or made to measure solutions.
Whether a company is evolving or new to the sector, we work with owners and businesses to help crystallize purpose, voice, look, feel and personality, in short the complete brand world. We help though clear brand positioning to ensure that the brand creates enduring relationships and emotional connections with its customers coupled with a sustainable brand programme.
Working with owner and management teams, we identify commercial edge, generate ideas and then turn them into packages that attract customers to buy. Design, planning and leading the commercial functions across the whole business including segmentation, targeting and positioning, sales and marketing activity, CRM programmes and online brand reputation.
GB Hospitality provides an objective and independent view of your business, brand and marketing requirements. We achieve results through a strategic approach to tailored consultancy projects, project management, one-to-one mentoring and coaching. As well as driving commercial culture within an organisation, we work remotely or as a part of an in-house team.
As a small team, we like to work with all our clients on a first name basis, we see ourselves as a part of your team. We are lucky enough to have developed some fabulous and well-loved brands. Below are just a few of our favourite clients.
The Mere Golf Resort & Spa
New Opening Strategy. Brand Repositioning. Commercial. Design. Digital. Online Reputation. Voice of Customer. Public Relations.
"It is quite clear that Gaynor injects expertise enthusiasm and ability with every beat of her heart. The extraordinary, flexible, competent, thoughtful and motivated thrust Gaynor delivers is a breath of fresh air and is real oxygen to founders, entrepreneurs, shareholders alike. Having been introduced to Gaynor I would have her on my team any day and every day."
The Mere Golf Resort & Spal.
"Gaynor Black is as good as I have ever come across throughout my career, the consideration given to employee engagement and the approach to brand opportunities are a breath of fresh air. Gaynor is a true commerically aware marketeer who actually takes time to really understand the brand, product and people and offers great value for money. If you are rebranding, opening a business or in need of commercial marketing support, you will do no better then having Gaynor on your team."
“Gaynor was a highly creative and strategic brand expert who strategically developed a hugely successful brand campaign. She has the ability to cut through a very crowded market place and produce creative campaigns whilst understanding the need to improve internal communications so that the operations team are engaged to deliver exceptional customer experiences. Gaynor’s expertise in online and offline disciplines , and commercial astuteness is a rare find , combined with delivering eloquent and passionate presentations , she is exceptional in galvanising change."
De Vere Hotels.
“Gaynor is a very commercially savvy marketeer who demonstrates a very firm grasp on understanding the financial returns associated with marketing investments .She is focused, driven and results orientated. A true strategic professional who will "roll up her sleeves" when needed."
Hotels & Hospitality, BDRC.
"Under Gaynor's direction, QHotels has emerged as a widely recognised brand with a strong image - particularly in the UK meetings and conference market, in which it has claimed the title of BDRC 'Most Improved Brand' twice in 3 years, the only brand ever to achieve this. From the perspective of an outsider looking in who has worked with Gaynor at both De Vere and QHotels, she is a highly accomplished marketer who also shows an acute interest and understanding of how operational delivery impacts brand performance."
Top tips for award submission writing…
In the past couple of years, the hospitality industry has grown significantly, with many guest expectations continuing to present new challenges for hospitality outlets. In order to acknowledge and recognise those who work within the hospitality industry, numerous awards have been created – both locally and nationally – that celebrate the different businesses and individuals working in them.
In order to be nominated for the majority of the awards, businesses have to submit an entry which focuses on an insight to the business, its successes and reasons for why they feel they should be awarded. And with plenty of areas for nominations, it’s a great way for companies and teams to celebrate.
When writing the content for the award submission, there are a few key factors that should be applied to ensure you provide the right content, evidence and information to stand out from the competition. We’ve pulled together our top tips that will ensure your application will stand out…
Write your own copy for the citation /submission
One of the biggest flaws when it comes to writing about your own business is copying generic content about who you are, and why you want feel you deserve to win said award. Instead,it is vital that the content is tailored to suit your application category and to give reasoning to why you’ve applied to it.
The importance of evidence
In order to stand out amongst the competition, it’s important to create an impact through the use of real examples, evidence, testimonials , imagery and stats to support your entry. This will enable the judges to have a clearer insight into your business. Always ensure that the evidence that you present is relevant and compelling to the category that you are applying for.
Be Honest and factual
Avoid over embellishment in your application and ensure that what you’re saying is true. It could turn out to be a PR nightmare if what you have said just isn’t true.
Stick to the word count
If you’ve got lots to say, you may find it difficult to shorten down your answers (and as people who love to write and talk) it can prove quite a task to tackle it down. It’s important that you don’t, as with some awards, you may be penalised for going over with too many words. Instead, consider what you want to say in a simple format and add to it slightly to avoid chattering on. Remember to ensure that all the key points have been included .
Proof read – always
Before the final submission, always make sure that the content reads well and check grammar and spelling (believe us, no judge will want a poorly produced submission). Why not have a fresh pair of eyes read over the submission to double check?
Stick to the deadline date
In order to ensure you hit deadline, create a calendar to allow you to schedule time in to pull together the relevant information and have time to submit the information. By not submitting it could cost you your award.
There are thousands of awards taking place across all industries every single day. If you’ve read our blog and are ready for submitting applications for hospitality awards, we’ve pulled together a top pick of awards that just might have the perfect award for you, check them out…
Share your processes for award applications over on Twitter!
Founder Gaynor Black has enjoyed over 25 years working in senior roles within the sales, marketing , brand and commercial functions within the hotel and hospitality industry, assisting companies in driving bottom line by highly creative and memorable sales & marketing initiatives. Gaynor is proud to be on the board of Hospitality Action North - The industry’s benevolent charity for those in the industry suffering a crisis, follow the good work here >