GB Hospitality is a commercial, marketing and business consultancy based in Cheshire , that has the vision for innovative brand building, commercial and marketing solutions with the pragmatism of market urgency. We specialise in creating first class commercial, brand and marketing strategies that deliver results for the hotel, hospitality, tourism and service sectors - one of the most competitively tough, low margin and commercially driven sectors.
Our success is demonstrated by growth in our clients' businesses and assets. We achieve this by being as passionate about your results as you, and sharing your vision for your assets.
Our clients turn to us because we listen to them, we understand the opportunities and challenges they face as we've been there, and done it. We speak their language and through straight talking, and strategic thinking we provide cost-effective 'off-the-peg' or made to measure solutions.
Whether a company is evolving or new to the sector, we work with owners and businesses to help crystallize purpose, voice, look, feel and personality, in short the complete brand world. We help though clear brand positioning to ensure that the brand creates enduring relationships and emotional connections with its customers coupled with a sustainable brand programme.
Working with owner and management teams, we identify commercial edge, generate ideas and then turn them into packages that attract customers to buy. Design, planning and leading the commercial functions across the whole business including segmentation, targeting and positioning, sales and marketing activity, CRM programmes and online brand reputation.
GB Hospitality provides an objective and independent view of your business, brand and marketing requirements. We achieve results through a strategic approach to tailored consultancy projects, project management, one-to-one mentoring and coaching. As well as driving commercial culture within an organisation, we work remotely or as a part of an in-house team.
As a small team, we like to work with all our clients on a first name basis, we see ourselves as a part of your team. We are lucky enough to have developed some fabulous and well-loved brands. Below are just a few of our favourite clients.
The Mere Golf Resort & Spa
New Opening Strategy. Brand Repositioning. Commercial. Design. Digital. Online Reputation. Voice of Customer. Public Relations.
"It is quite clear that Gaynor injects expertise enthusiasm and ability with every beat of her heart. The extraordinary, flexible, competent, thoughtful and motivated thrust Gaynor delivers is a breath of fresh air and is real oxygen to founders, entrepreneurs, shareholders alike. Having been introduced to Gaynor I would have her on my team any day and every day."
The Mere Golf Resort & Spa.
"Gaynor Black is as good as I have ever come across throughout my career, the consideration given to employee engagement and the approach to brand opportunities are a breath of fresh air. Gaynor is a true commerically aware marketeer who actually takes time to really understand the brand, product and people and offers great value for money. If you are rebranding, opening a business or in need of commercial marketing support, you will do no better then having Gaynor on your team."
“Gaynor was a highly creative and strategic brand expert who strategically developed a hugely successful brand campaign. She has the ability to cut through a very crowded market place and produce creative campaigns whilst understanding the need to improve internal communications so that the operations team are engaged to deliver exceptional customer experiences. Gaynor’s expertise in online and offline disciplines , and commercial astuteness is a rare find , combined with delivering eloquent and passionate presentations , she is exceptional in galvanising change."
De Vere Hotels.
“Gaynor is a very commercially savvy marketeer who demonstrates a very firm grasp on understanding the financial returns associated with marketing investments .She is focused, driven and results orientated. A true strategic professional who will "roll up her sleeves" when needed."
Hotels & Hospitality, BDRC.
"Under Gaynor's direction, QHotels has emerged as a widely recognised brand with a strong image - particularly in the UK meetings and conference market, in which it has claimed the title of BDRC 'Most Improved Brand' twice in 3 years, the only brand ever to achieve this. From the perspective of an outsider looking in who has worked with Gaynor at both De Vere and QHotels, she is a highly accomplished marketer who also shows an acute interest and understanding of how operational delivery impacts brand performance."
Spread some warmth this Christmas
This week saw the last Hospitality Action board meeting for 2018, how time flies! While we had an amazing meal (thank you Simon Wood and Wood Manchester) in a stunning setting, we would like to take this opportunity to remember that this time of year can mean a time of loneliness, solitude and hardship for many former hospitality workers.
Let’s set the scene:
Christmas is the busiest time of year for catering and hospitality, with mounting intensity and increase in demand as Christmas parties and festive bookings come in. A study conducted by Bidfood recently found that 93% of hospitality workers accepted that they will need to work on Christmas and Boxing Day. Not surprisingly, the requirement for extra chefs, waiting staff and kitchen porters can increase by as much as 40% during December alone.
It is worth noting also that almost half of the Bidfood respondents felt a sense of community with colleagues who work on those days. For these hospitality workers, whose social lives have been developed between colleagues over time – around irregular rotas and long shifts, Christmas at work can actually be something to look forward to.
Upon retirement, or life changing circumstances however, these professionals can find it hard to adjust to the slower pace of life. With Christmas being famed for being a time to spend with families and friends, this can be particularly hard time of year for ex-professionals.
According to Age UK, 650,000 people over the age of 65 say that they expect to feel sad because the time brings back heart-breaking memories of partners, family and friends. Furthermore, out of that staggering number, nearly 400,000 older people expressed worries about spending the season alone due to shrinking social networks.
These overwhelming statistics highlight how important it is to support our industry – from those just starting out, to those with young families, difficult circumstances and retirees.
Part of the work that Hospitality Action carry out is an initiative designed to spread warmth at Christmas to people those who are socially isolated. The Golden Friends scheme provides opportunities for retirees to rebuild their social networks after life in the industry.
Join us and spread some warmth with Hospitality Action to help combat loneliness and hardship, by simply texting WARM18 to 70070 to donate £10.
Founder | Director
Founder Gaynor Black has enjoyed over 25 years working in senior roles within the sales, marketing , brand and commercial functions within the hotel and hospitality industry, assisting companies in driving bottom line by highly creative and memorable sales & marketing initiatives. Gaynor is proud to be on the board of Hospitality Action North - The industry’s benevolent charity for those in the industry suffering a crisis, follow the good work here >