GB Hospitality is a commercial, marketing and business consultancy based in Cheshire, that has the vision for innovative brand building, commercial and marketing solutions with the pragmatism of market urgency. We specialise in creating first class brand, commercial, and marketing strategies that deliver results for the hotel, hospitality, tourism and service sectors - one of the most competitively tough, low margin and commercially driven sectors.

Our success is demonstrated by growth in our clients' businesses and assets. We achieve this by being as passionate about your results as you, and sharing your vision for your assets.

Our clients turn to us because we listen to them, we understand the opportunities and challenges they face as we've been there, and done it. We speak their language and through straight talking, and strategic thinking we provide cost-effective 'off-the-peg' or made to measure solutions.


Whether a company is evolving or new to the sector, we work with owners and businesses to help crystallize purpose, voice, look, feel and personality, in short the complete brand world. We help though clear brand positioning to ensure that the brand creates enduring relationships and emotional connections with its customers coupled with a sustainable brand programme.


Working with owner and management teams, we identify commercial edge, generate ideas and then turn them into packages that attract customers to buy. Design, planning and leading the commercial functions across the whole business including segmentation, targeting and positioning, sales and marketing activity, CRM programmes and online brand reputation.


GB Hospitality provides an objective and independent view of your business, brand and marketing requirements. We achieve results through a strategic approach to tailored consultancy projects, project management, one-to-one mentoring and coaching. As well as driving commercial culture within an organisation, we work remotely or as a part of an in-house team.


As a small team, we like to work with all our clients on a first name basis, we see ourselves as a part of your team. We are lucky enough to have developed some fabulous and well-loved brands. Below are just a few of our favourite clients.

Laura Ashley Hospitality

Direction. Creation of the brand world for the hospitality division of Laura Ashley. Creation of the brand templates for Hotels, Tea Rooms and Resort Models. Brand and Marketing direction for all new openings. Ongoing consultancy services.

Birchwood Park

Consultancy services to one of the North West's leading business parks. Services include: Brand Refinement. Brand Reputation. Employee Engagement. Commercial. Marketing. Digital. Social. Ongoing consultancy services.

Hard Days Night Hotel

Consultancy services to the World's only Beatles inspired luxury hotel owned and operated by Millennium Hotels and Resorts. Services include standalone strategies for brand refinement, brand reputation, marketing and PR.

DV8 Designs

Consultancy services for DV8 Design & Architectural Practice, specialising in the Hospitality sector. Including brand strategy, marketing & communications: Digital. Brand Reputation. Awards. Thought leadership. PR.

Leasowe Castle

Consultancy services for this independently owned four star venue. Services included complete re-brand and brand development programme. Current support continues with brand reputation management, commercial and marketing support.


Consultancy & brand support to The Professional Golfer's Association, a global organisation with 7.5k members, operating in 70 countries +. Current support includes brand refinement programme, marketing & idea generation.




Christmas has arrived in the North West!

This weekend is the big one for many North West towns and cities. The Christmas lights are switched on, markets are buzzing, and the festive season has well and truly begun.

This is our favourite time of year at Team GB, and we’ve had some events pencilled on the calendar for a long time! We’ve put together a list of some not-to-be-missed events for you to save you some time:

Manchester’s Ice Village

Where: Cathedral Gardens
When: From now until 8th January, every day from 11am until 9pm.

The ice village has returned to Manchester, this time with two new attractions: an ice rink and ice cavern! We love that the majority of the ice village is free to visit, with options to purchase tickets to see certain attractions. The ticketed events are: Ice Cavern, Ice Rink, Ice Tiki Bar and Santa’s Grotto. Prices are reasonable at under £10 per event and look like fantastic fun for the whole family!

Dunham Massey

Where: National Trust, Dunham Massey
When: 22nd November – 30th December

This hugely popular event is now in its third year where the stunning grounds are transformed into a glittery wonderland. We couldn’t say it better than the NT themselves, so here’s a quote from their website:

Walk through the dynamic, glowing Vortex Tunnels and stroll towards the mesmerising reflections made by Fire on Water. Watch out as lights seem to tumble from the undergrowth and light up trees like fizzing fireworks and take time to pause at the delicate carpet of colour-changing blooms. Spot the larger-than-life glittering deer and walk through the towering Tunnel of Light twinkling with thousands of pea-lights. Take in the Field of Light and discover the woodland world festooned with seasonal cheer

It’s worth noting that there’s no discount for entry if you are a National Trust Member, with prices starting at £11 for children and £13.50 for adults. Trust members do get free parking though – or £7 if not. It costs more on the day, so buy in advance online if you are planning to go.

The Lanterns at Chester Zoo

Where: Chester Zoo
When: 22nd November – 23rd December, entry from 4-8pm

Chester Zoo is transformed into a magical wonderland until Christmas Eve where a special route is created (some areas of the zoo are closed off) allowing you to explore specially created illuminated creatures. Tickets start at £12.99 for children and £15.50 for adults, which we think is fair for such a spectacular sight. As always there are extras to buy – a photographer is on hand to capture the memories, and there will be festive food and drink to buy which is available until 9pm.

The Snowman Tour

Where: Chester Cathedral
When: 20th & 21st December, two showings per day

Each year Chester Cathedral bring the heartwarming Raymond Briggs story to life by showing the film on a big screen with a live orchestra playing. What a perfect way to get the little ones excited for the big day! Depending on where you want to sit, tickets can get a bit pricey, but we can’t think of a better location for this kind of viewing experience. Book quick as they tend to sell out.

Christmas Woodland at Blakemere

Where: Blakemere Village, Northwich
When: Saturdays and Sundays, 30th November – 22nd December

This is the most expensive of the events we’ve mentioned at £30 per adult & child and £10 per under three. Blakemere Village sits just outside of Chester, and a popular destination for families, with food, drink, boutique shops and activities. This Christmas they are putting on a theatrical experience for ticket holders, which includes:

• Entertainment by woodland characters
• Meet Father Christmas in his sorting office
• Build your own cuddly toy with Mrs Claus
• A small gift for each adult
• Unlimited outdoor family skating
• Meet Snowy the Owl and friends
• Magical wand whittling

These are just a few of our family friendly favourites – keep an eye on our Instagram stories for more festive finds and upcoming events – we’ve got our eyes peeled!

Got something you’re looking forward to? Let us know and we’ll mention it too!

Gaynor Black

Founder | Director


Founder Gaynor Black has enjoyed over 25 years working in senior roles within the sales, marketing , brand and commercial functions within the hotel and hospitality industry, assisting companies in driving bottom line by highly creative and memorable sales & marketing initiatives. Gaynor is proud to be on the board of Hospitality Action North – The industry’s benevolent charity for those in the industry suffering a crisis, follow the good work here >

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