GB Hospitality is a commercial, marketing and business consultancy that has the vision for innovative brand building, commercial and marketing solutions with the pragmatism of market urgency. We specialise in creating first class commercial, brand and marketing strategies that deliver results for the hotel, hospitality, tourism and service sectors - one of the most competitively tough, low margin and commercially driven sectors.
Our success is demonstrated by growth in our clients' businesses and assets. We achieve this by being as passionate about your results as you, and sharing your vision for your assets.
Our clients turn to us because we listen to them, we understand the opportunities and challenges they face as we've been there, and done it . We speak their language and through straight talking, strategic thinking we provide cost-effective 'off-the-peg' or made to measure solutions.
Whether a company is evolving or new to the sector, we work with owners and businesses to help crystallize purpose, voice, look, feel and personality, in short the complete brand world. We help though clear brand positioning to ensure that the brand creates enduring relationships and emotional connections with its customers coupled with a sustainable brand programme.
Working with owner and management teams, we identify commercial edge, generate ideas and then turn them into packages that attract customers to buy. Design, planning and leading the commercial functions across the whole business including segmentation, targeting and positioning, sales and marketing activity, CRM programmes and online brand reputation.
GB Hospitality provides an objective and independent view of your business, brand and marketing requirements. We achieve results through a strategic approach to tailored consultancy projects, project management, one-to-one mentoring and coaching. As well as driving commercial culture within an organisation, we work remotely or as a part of an in-house team.
As a small team, we like to work with all our clients on a first name basis, we see ourselves as a part of your team. We are lucky enough to have developed some fabulous and well-loved brands. Below are just a few of our favourite clients.
The Mere Golf Resort & Spa
New Opening Strategy. Brand Repositioning. Commercial. Design. Digital. Online Reputation. Voice of Customer. Public Relations.
"It is quite clear that Gaynor injects expertise enthusiasm and ability with every beat of her heart. The extraordinary, flexible, competent, thoughtful and motivated thrust Gaynor delivers is a breath of fresh air and is real oxygen to founders, entrepreneurs, shareholders alike. Having been introduced to Gaynor I would have her on my team any day and every day."
The Mere Golf Resort & Spal.
"Gaynor Black is as good as I have ever come across throughout my career, the consideration given to employee engagement and the approach to brand opportunities are a breath of fresh air. Gaynor is a true commerically aware marketeer who actually takes time to really understand the brand, product and people and offers great value for money. If you are rebranding, opening a business or in need of commercial marketing support, you will do no better then having Gaynor on your team."
“Gaynor was a highly creative and strategic brand expert who strategically developed a hugely successful brand campaign. She has the ability to cut through a very crowded market place and produce creative campaigns whilst understanding the need to improve internal communications so that the operations team are engaged to deliver exceptional customer experiences. Gaynor’s expertise in online and offline disciplines , and commercial astuteness is a rare find , combined with delivering eloquent and passionate presentations , she is exceptional in galvanising change."
De Vere Hotels.
“Gaynor is a very commercially savvy marketeer who demonstrates a very firm grasp on understanding the financial returns associated with marketing investments .She is focused, driven and results orientated. A true strategic professional who will "roll up her sleeves" when needed."
Hotels & Hospitality, BDRC.
"Under Gaynor's direction, QHotels has emerged as a widely recognised brand with a strong image - particularly in the UK meetings and conference market, in which it has claimed the title of BDRC 'Most Improved Brand' twice in 3 years, the only brand ever to achieve this. From the perspective of an outsider looking in who has worked with Gaynor at both De Vere and QHotels, she is a highly accomplished marketer who also shows an acute interest and understanding of how operational delivery impacts brand performance."
DV8 Designs return to Castle Street for Liverpool Gin’s distillery project
Gin-credible! It’s finally happening, a Gin distillery in the heart of Liverpool is set to open its doors this Autumn. GB client, DV8 Designs, are ecstatic to be working alongside one of the Norh West’s biggest spirit makers, Halewood International, home of Liverpool Gin!
The designers are in the process of developing the brand identity and the full design scheme over three floors – and they’re very excited to be involved. Lee Birchall, CEO, wanted the space of be modern and sophisticated while also incorporating a botanical and industrial element to it to and to do so have used metals like copper to really bring it to life.
The new £1 million pound development will be home to a new distillery, complete with two bars – a Gin Lab and our favourite, it’s very own Bartender School so people like us, can discover what it takes to make the spirit themselves. Wonderful.
Guests will be able to choose their own botanicals and distil their own bespoke gin to take home and will also see the Gin being made in its working 600 litre copper still – that will be on view for all to see.
For those looking for a fancy gin or cocktail, there will be a premium gin and spirits bar on the ground floor – with a premium dark spirits bar in the basement.
Cheshire based interior designers and architectures, DV8 Designs, or should we say the designers of Castle Street, Liverpool have played a major role in revamping four fabulous projects in one of the city’s most vibrant hubs.
They’ve completed a number of stunning projects already including Castle Street Townhouse, Sanctuary Tap and Rox.Although no strangers to Castle Street, CEO Lee is keen to bring to bring to life a new vibe while in keeping with some of Liverpool’s historic buildings and tying in with its rich heritage.
Two of GB 🇬🇧 favourite things; Gin and top client DV8 = perfect!
Keep an eye on DV8 Designs social channels for the latest updates and pictures.
Founder Gaynor Black has enjoyed over 25 years working in senior roles within the sales, marketing , brand and commercial functions within the hotel and hospitality industry, assisting companies in driving bottom line by highly creative and memorable sales & marketing initiatives. Gaynor is proud to be on the board of Hospitality Action North - The industry’s benevolent charity for those in the industry suffering a crisis, follow the good work here >