GB Hospitality is a commercial, marketing and business consultancy that has the vision for innovative brand building, commercial and marketing solutions with the pragmatism of market urgency. We specialise in creating first class commercial, brand and marketing strategies that deliver results for the hotel, hospitality, tourism and service sectors - one of the most competitively tough, low margin and commercially driven sectors.

Our success is demonstrated by growth in our clients' businesses and assets. We achieve this by being as passionate about your results as you, and sharing your vision for your assets.

Our clients turn to us because we listen to them, we understand the opportunities and challenges they face as we've been there, and done it . We speak their language and through straight talking, strategic thinking we provide cost-effective 'off-the-peg' or made to measure solutions.


Whether a company is evolving or new to the sector, we work with owners and businesses to help crystallize purpose, voice, look, feel and personality, in short the complete brand world. We help though clear brand positioning to ensure that the brand creates enduring relationships and emotional connections with its customers coupled with a sustainable brand programme.


Working with owner and management teams, we identify commercial edge, generate ideas and then turn them into packages that attract customers to buy. Design, planning and leading the commercial functions across the whole business including segmentation, targeting and positioning, sales and marketing activity, CRM programmes and online brand reputation.


GB Hospitality provides an objective and independent view of your business, brand and marketing requirements. We achieve results through a strategic approach to tailored consultancy projects, project management, one-to-one mentoring and coaching. As well as driving commercial culture within an organisation, we work remotely or as a part of an in-house team.


As a small team, we like to work with all our clients on a first name basis, we see ourselves as a part of your team. We are lucky enough to have developed some fabulous and well-loved brands. Below are just a few of our favourite clients.

The Mere Golf Resort & Spa

New Opening Strategy. Brand Repositioning. Commercial. Design. Digital. Online Reputation. Voice of Customer. Public Relations.

Birchwood Park

Brand Refinement. Brand Reputation. Employee Engagement. Commercial. Marketing. Digital. Social.

Hard Days Night Hotel

Brand Refinement. Brand Reputation. Marketing. Public Relations. Commercial. Design. Digital. Social. CRM.

DV8 Designs

Digital. Brand Reputation. Social. Awards. Special Projects. Thought leadership. Public Relations.

The Stanneylands

New Opening Strategy. Brand Repositioning. Commercial. Design. Digital. Online Reputation. Voice of Customer. Public Relations.

Leasowe Castle

Brand Refinement. Brand Reputation. Commercial. Marketing. Digital. Social. CRM.




Here’s why the hospitality industry should be prepared for Black Friday and Cyber Monday

It’s already begun; the advertising and sneak peeks at what offers and sales are going to available from global brands. And customers are going crazy for it.

If you’ve been online shopping this week, you’ve probably already encountered some of the madness (or are sitting with your bank card at the ready waiting- hey, we aren’t here to judge)…. 

When the weekend of Black Friday & Cyber Monday does arrive, the media will be going old school and hanging around outside some of the biggest supermarkets, electronic stores and of course, fashion stores waiting for the long queues outside the doors until opening time.

As we are sure you’ll agree, the trend for Black Friday and cyber Monday was only introduced a few years ago but has since become a key retail date that all industries must take note of, including our sector, hospitality. Here’s why…

Driving footfall 

People are willing and prepared to spend money on Black Friday / Cyber Monday; with many waiting to make any purchases until the weekend has arrived. By placing an exciting offer in your business, they’ll be in the mood for a bargain and are likely to take advantage of the discount helping you create a visit that ultimately may not have happened without an offer. 

Brand awareness 

Through use of clever marketing, posting an offer through the right channels will get people engaging with the offer and sharing to their friends reaching new audiences (for free)!

Have you started your preparations for cyber Weekend? Let us know over on Twitter!

Gaynor Black



Founder Gaynor Black has enjoyed over 25 years working in senior roles within the sales, marketing , brand and commercial functions within the hotel and hospitality industry, assisting companies in driving bottom line by highly creative and memorable sales & marketing initiatives. Gaynor is proud to be on the board of Hospitality Action North - The industry’s benevolent charity for those in the industry suffering a crisis, follow the good work here >

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