GB Hospitality is a commercial, marketing and business consultancy based in Cheshire, that has the vision for innovative brand building, commercial and marketing solutions with the pragmatism of market urgency. We specialise in creating first class brand, commercial, and marketing strategies that deliver results for the hotel, hospitality, tourism and service sectors - one of the most competitively tough, low margin and commercially driven sectors.

Our success is demonstrated by growth in our clients' businesses and assets. We achieve this by being as passionate about your results as you, and sharing your vision for your assets.

Our clients turn to us because we listen to them, we understand the opportunities and challenges they face as we've been there, and done it. We speak their language and through straight talking, and strategic thinking we provide cost-effective 'off-the-peg' or made to measure solutions.


Whether a company is evolving or new to the sector, we work with owners and businesses to help crystallize purpose, voice, look, feel and personality, in short the complete brand world. We help though clear brand positioning to ensure that the brand creates enduring relationships and emotional connections with its customers coupled with a sustainable brand programme.


Working with owner and management teams, we identify commercial edge, generate ideas and then turn them into packages that attract customers to buy. Design, planning and leading the commercial functions across the whole business including segmentation, targeting and positioning, sales and marketing activity, CRM programmes and online brand reputation.


GB Hospitality provides an objective and independent view of your business, brand and marketing requirements. We achieve results through a strategic approach to tailored consultancy projects, project management, one-to-one mentoring and coaching. As well as driving commercial culture within an organisation, we work remotely or as a part of an in-house team.


As a small team, we like to work with all our clients on a first name basis, we see ourselves as a part of your team. We are lucky enough to have developed some fabulous and well-loved brands. Below are just a few of our favourite clients.

Laura Ashley Hospitality

Direction. Creation of the brand world for the hospitality division of Laura Ashley. Creation of the brand templates for Hotels, Tea Rooms and Resort Models. Brand and Marketing direction for all new openings. Ongoing consultancy services.

Birchwood Park

Consultancy services to one of the North West's leading business parks. Services include: Brand Refinement. Brand Reputation. Employee Engagement. Commercial. Marketing. Digital. Social. Ongoing consultancy services.

Hard Days Night Hotel

Consultancy services to the World's only Beatles inspired luxury hotel owned and operated by Millennium Hotels and Resorts. Services include standalone strategies for brand refinement, brand reputation, marketing and PR.

DV8 Designs

Consultancy services for DV8 Design & Architectural Practice, specialising in the Hospitality sector. Including brand strategy, marketing & communications: Digital. Brand Reputation. Awards. Thought leadership. PR.

Leasowe Castle

Consultancy services for this independently owned four star venue. Services included complete re-brand and brand development programme. Current support continues with brand reputation management, commercial and marketing support.


Consultancy & brand support to The Professional Golfer's Association, a global organisation with 7.5k members, operating in 70 countries +. Current support includes brand refinement programme, marketing & idea generation.




Industry Round Up 30.3.20

As Coronavirus continues to take hold, this week understandably we have seen a high number of temporary closures for high street brands. Costa Coffee, McDonalds and Nandos have all closed their doors to the public after initially offering takeout and/or delivery. Even Greggs have closed all 2050 of their stores nationwide as our first week of official Lockdown comes to an end.

Sadly however, the effect will not be temporary for some, with Chiquitos closing 61 of it’s sites permanently, and Carluccios filing for administration. More victims to #Covid19.

Now more than ever, support for the Hospitality Industry is needed. According to Caterer today, the hospitality industry has suffered a slowdown of 76.6% with restaurant and pub sales falling 71% in their last week of trading. These stark figures reflect the devastating impact that Coronavirus has had on the industry, and is why we are doing our best to support them during this time.

With 53% of the public planning on using home delivery as an alternative to going out, services like Pub2Me have been created to connect thousands of pubs with millions of customers who wish to enjoy pub drinks and food at home. We’re proud to be working on this initiative, and urge anyone who can to support their local by using this service.

It was wonderful to see this week that Hospitality Action’s emergency appeal has raised a staggering £160,000 so far, with support coming far and wide from key industry figures. However with over 30,000 applications, there is still a long way to go – please if you are able to, donate via their website: https://www.hospitalityaction.org.uk/donate/

Gaynor Black

Founder | Director


Founder Gaynor Black has enjoyed over 25 years working in senior roles within the sales, marketing , brand and commercial functions within the hotel and hospitality industry, assisting companies in driving bottom line by highly creative and memorable sales & marketing initiatives. Gaynor is proud to be on the board of Hospitality Action North – The industry’s benevolent charity for those in the industry suffering a crisis, follow the good work here >

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