GB Hospitality is a commercial, marketing and business consultancy based in Cheshire, that has the vision for innovative brand building, commercial and marketing solutions with the pragmatism of market urgency. We specialise in creating first class brand, commercial, and marketing strategies that deliver results for the hotel, hospitality, tourism and service sectors - one of the most competitively tough, low margin and commercially driven sectors.
Our success is demonstrated by growth in our clients' businesses and assets. We achieve this by being as passionate about your results as you, and sharing your vision for your assets.
Our clients turn to us because we listen to them, we understand the opportunities and challenges they face as we've been there, and done it. We speak their language and through straight talking, and strategic thinking we provide cost-effective 'off-the-peg' or made to measure solutions.
Whether a company is evolving or new to the sector, we work with owners and businesses to help crystallize purpose, voice, look, feel and personality, in short the complete brand world. We help though clear brand positioning to ensure that the brand creates enduring relationships and emotional connections with its customers coupled with a sustainable brand programme.
Working with owner and management teams, we identify commercial edge, generate ideas and then turn them into packages that attract customers to buy. Design, planning and leading the commercial functions across the whole business including segmentation, targeting and positioning, sales and marketing activity, CRM programmes and online brand reputation.
GB Hospitality provides an objective and independent view of your business, brand and marketing requirements. We achieve results through a strategic approach to tailored consultancy projects, project management, one-to-one mentoring and coaching. As well as driving commercial culture within an organisation, we work remotely or as a part of an in-house team.
As a small team, we like to work with all our clients on a first name basis, we see ourselves as a part of your team. We are lucky enough to have developed some fabulous and well-loved brands. Below are just a few of our favourite clients.
Laura Ashley Hospitality
Direction. Creation of the brand world for the hospitality division of Laura Ashley. Creation of the brand templates for Hotels, Tea Rooms and Resort Models. Brand and Marketing direction for all new openings. Ongoing consultancy services.
Consultancy services to one of the North West's leading business parks. Services include: Brand Refinement. Brand Reputation. Employee Engagement. Commercial. Marketing. Digital. Social. Ongoing consultancy services.
Hard Days Night Hotel
Consultancy services to the World's only Beatles inspired luxury hotel owned and operated by Millennium Hotels and Resorts. Services include standalone strategies for
brand refinement, brand reputation, marketing and PR.
Consultancy services for DV8 Design & Architectural Practice, specialising in the Hospitality sector. Including brand strategy, marketing & communications: Digital. Brand Reputation. Awards. Thought leadership. PR.
Consultancy services for this independently owned four star venue. Services included complete re-brand and brand development programme. Current support continues with brand reputation management, commercial and marketing support.
Consultancy & brand support to The Professional Golfer's Association, a global organisation with 7.5k members, operating in 70 countries +. Current support includes brand refinement programme, marketing & idea generation.
Co-Founder and Former
CEO of Mint Hotel.
"It is quite clear that Gaynor injects expertise enthusiasm and ability with every beat of her heart. The extraordinary, flexible, competent, thoughtful and motivated thrust Gaynor delivers is a breath of fresh air and is real oxygen to founders, entrepreneurs, shareholders alike. Having been introduced to Gaynor I would have her on my team any day and every day."
The Mere Golf Resort & Spa.
"Gaynor Black is as good as I have ever come across throughout my career, the consideration given to employee engagement and the approach to brand opportunities are a breath of fresh air. Gaynor is a true commerically aware marketeer who actually takes time to really understand the brand, product and people and offers great value for money. If you are rebranding, opening a business or in need of commercial marketing support, you will do no better then having Gaynor on your team."
"Gaynor was a highly creative and strategic brand expert who strategically developed a hugely successful brand campaign. She has the ability to cut through a very crowded market place and produce creative campaigns whilst understanding the need to improve internal communications so that the operations team are engaged to deliver exceptional customer experiences. Gaynor’s expertise in online and offline disciplines , and commercial astuteness is a rare find , combined with delivering eloquent and passionate presentations , she is exceptional in galvanising change."
De Vere Hotels.
"Gaynor is a very commercially savvy marketeer who demonstrates a very firm grasp on understanding the financial returns associated with marketing investments .She is focused, driven and results orientated. A true strategic professional who will "roll up her sleeves" when needed."
Hotels & Hospitality, BDRC.
"Under Gaynor's direction, QHotels has emerged as a widely recognised brand with a strong image - particularly in the UK meetings and conference market, in which it has claimed the title of BDRC 'Most Improved Brand' twice in 3 years, the only brand ever to achieve this. From the perspective of an outsider looking in who has worked with Gaynor at both De Vere and QHotels, she is a highly accomplished marketer who also shows an acute interest and understanding of how operational delivery impacts brand performance."
We need to talk about suicide…
“Too many people in our industry take their own lives. The only way we’re going to stop it, is if we can talk about it.”
This World Mental Health Day, Hospitality Action have started a campaign aimed to give the hospitality industry the skills needed to talk about mental health. They highlight how it is sometimes difficult as employers to engage in these discussions and have created some handy help sheets to help spot the signs early on, and the best approach to take.
According to the Royal Society for Public Health, “one in five hospitality workers suffer from work related severe mental health issues.” Worryingly, 45% of respondents of their survey said as a result, “they would not recommend working in hospitality.”
We want to help stop this becoming a reality within hospitality – an industry that can be vibrant, social and a real career choice for young people.
Hospitality Action is a great place to start for employers. Their Employee Action Programme is a fantastic resource to manage employees at risk of self-harm or suicide. This week HA are launching two new resources – help sheets and courses on suicide awareness for managers, HR teams and health and safety specialists in the industry.
This World Mental Health Day, we are urging our industry friends to think about joining forces with Hospitality Action and see what you could do to help your colleagues who may be going through a difficult time.
Founder Gaynor Black has enjoyed over 25 years working in senior roles within the sales, marketing , brand and commercial functions within the hotel and hospitality industry, assisting companies in driving bottom line by highly creative and memorable sales & marketing initiatives. Gaynor is proud to be on the board of Hospitality Action North – The industry’s benevolent charity for those in the industry suffering a crisis, follow the good work here >