GB Hospitality is a highly experienced consultancy. We are a consultancy and a marketing agency and therefore able to bring our clients the best of both disciplines. We have over 20 years experience in hospitality and leisure - one of the most competitively tough, low margin and commercially driven sectors.
Gaynor Black has significant experience in the leisure, hospitality, golf and conference sectors. She has held senior marketing roles within Hotels and Tourist Attractions, including Marketing & Brand Director of QHotels, 7 years as Head of Brand for De Vere Hotels & Resorts and 3 years as Group Head of Sales & Marketing at Granada Studios (Granada PLC). She has also enjoyed Project Management Roles for new openings and major events and golf tournaments - particularly high profile was the strategy and management for the Ryder Cup at The Belfry.
Key level of expertise is the ability to instinctively immerse into a brand, fanatical about delivering straight to bottom line and a high quality customer experience. It has been said on numerous occasions that Gaynor has a sixth sense for understanding a company's objectives and customer requirements, resulting in a differentiated customer experience and journey points being identified and implemented on time and within budget.
Experience covers the full spectrum of the marketing mix, including CRM, Guest experience, R & D, Direct Mail, Digital, Social Media, Brand definition, Internal communications, Marketing strategy, Advertising and PR, across all the hospitality sector.
Gaynor is CIM qualified and has a Postgraduate Diploma in Marketing. Gaynor has also been elected a Member MCIM. Gaynor currently operates as a Non Exec Director for The Mere Golf Resort & Spa in Cheshire.
A Beatles inspired designed independent 4 star hotel. Creation of a brand toolkit for all creative items.
Golf Resort & Spa: Strategic marketing & project management of the digital & crm strategy for all major revenue segments.
Non Executive Directorship with focus on repositioning programme to redefine as a destination 4 star venue.
Brand launch from Golf Club to Golf Resort & Spa, numerous projects included brand definition & change programme.