#HospitalityLife

GB Hospitality is a commercial, marketing and business consultancy based in Cheshire , that has the vision for innovative brand building, commercial and marketing solutions with the pragmatism of market urgency. We specialise in creating first class commercial, brand and marketing strategies that deliver results for the hotel, hospitality, tourism and service sectors - one of the most competitively tough, low margin and commercially driven sectors.

Our success is demonstrated by growth in our clients' businesses and assets. We achieve this by being as passionate about your results as you, and sharing your vision for your assets.

Our clients turn to us because we listen to them, we understand the opportunities and challenges they face as we've been there, and done it. We speak their language and through straight talking, and strategic thinking we provide cost-effective 'off-the-peg' or made to measure solutions.


BRAND

Whether a company is evolving or new to the sector, we work with owners and businesses to help crystallize purpose, voice, look, feel and personality, in short the complete brand world. We help though clear brand positioning to ensure that the brand creates enduring relationships and emotional connections with its customers coupled with a sustainable brand programme.


COMMERCIAL

Working with owner and management teams, we identify commercial edge, generate ideas and then turn them into packages that attract customers to buy. Design, planning and leading the commercial functions across the whole business including segmentation, targeting and positioning, sales and marketing activity, CRM programmes and online brand reputation.


STRATEGY

GB Hospitality provides an objective and independent view of your business, brand and marketing requirements. We achieve results through a strategic approach to tailored consultancy projects, project management, one-to-one mentoring and coaching. As well as driving commercial culture within an organisation, we work remotely or as a part of an in-house team.

#PickOfTheBunch


As a small team, we like to work with all our clients on a first name basis, we see ourselves as a part of your team. We are lucky enough to have developed some fabulous and well-loved brands. Below are just a few of our favourite clients.

The Mere Golf Resort & Spa


New Opening Strategy. Brand Repositioning. Commercial. Design. Digital. Online Reputation. Voice of Customer. Public Relations.

Birchwood Park


Brand Refinement. Brand Reputation. Employee Engagement. Commercial. Marketing. Digital. Social.

Hard Days Night Hotel


Brand Refinement. Brand Reputation. Marketing. Public Relations. Commercial. Design. Digital. Social. CRM.

DV8 Designs


Digital. Brand Reputation. Social. Awards. Special Projects. Thought leadership. Public Relations.

Mint Hospitality & Events People


Brand refinement programme, commercial and brand strategy Brand Repositioning. Commercial. Design. Digital. Online Reputation. Public Relations.

Leasowe Castle


Brand Refinement. Brand Reputation. Commercial. Marketing. Digital. Social. CRM.

#ExploreMore


#HappyClients

#HospitalityChatter


Industry round up 17.2.19

It’s official, the vegan trend is here to stay.

According to The Caterer, all corners of the industry are now embracing the UK’s fastest growing food trend. This week, it has been observed that restaurants, hotels and pubs are not simply using Veganuary to fill a quiet gap in the catering year, but that plant based foods may actually hold a permanent spot on the menu: https://tinyurl.com/y4gwzbsk

It looks like Patisserie Valerie has been rescued from administration, saving 2000 jobs as investment firm Causeway Capital takes over. Following an accounting scandal where six people now face arrest, the coffee and cake chain was bought for a mere £13million – £152million less than its value in October 2018.

The industry has some great news this week, as DWP partners with Hospitality Works to tackle an all time employment low. The campaign which launched on Thursday 14th Feb, aims to boost the reputation of the industry and promote hospitality as a viable career option. For more information on the campaign, please visit: https://www.ukhospitality.org.uk/page/HospitalityWorks2019

Gaynor Black

Founder | Director

#TheHeartOfTeamGB


Founder Gaynor Black has enjoyed over 25 years working in senior roles within the sales, marketing , brand and commercial functions within the hotel and hospitality industry, assisting companies in driving bottom line by highly creative and memorable sales & marketing initiatives. Gaynor is proud to be on the board of Hospitality Action North - The industry’s benevolent charity for those in the industry suffering a crisis, follow the good work here >


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#HospitalityChatter

Follow the team

#GBLoves



check out our friends