We recently partnered with Q Hotels on an employee brand photoshoot designed to capture something far deeper than polished marketing imagery — the essence of a community shaped by its people and united by shared values.
From the outset, every image needed to tell that story.
At GB Hospitality, we don’t see employee brand photography as a staged exercise. A strong employer brand can’t be manufactured; it has to be felt. That’s why we believe a relaxed, fun and inclusive atmosphere is essential on every shoot!
When teams feel comfortable, something shifts. The camera stops being the focus, and people simply start being themselves.
And that’s when the real magic happens.
You begin to see genuine candour instead of posed smiles, real chemistry between colleagues and an authentic connection that reflect the everyday working life.
These are the moments that define the Q difference, and a culture that exists when nobody is trying to perform.
Today’s audiences are perceptive. Candidates and customers alike can instantly tell the difference between staged corporate photography and real workplace culture.
Authentic imagery helps people picture themselves within an organisation. It builds trust, communicates belonging and gives a true insight into what it feels like to be part of the team.
That’s exactly what we set out to capture.
Behind the lens, laughter led the way. Conversations flowed naturally and the sense of community was present in every interaction. Rather than directing moments, we allowed them to unfold.
Because the strongest employer brands aren’t created in a studio.
They’re revealed through people.
It was a brilliant day working alongside the team, and a pleasure to capture their culture in action.
