When designing and building brands, we build them with purpose and always with an eye on brand extension opportunities. Having represented our Italian foodservice client PizzaSi for many years, we relish the challenge of helping them realise their vision with innovative branding and new product development.
We believe that a robust and differentiated brand is critical for achieving success. Whether a company is evolving or new to the sector, we work with owners and businesses to help crystallize purpose, voice, look, feel and personality, in short, the complete brand world. We help though clear brand positioning to ensure that the brand creates enduring relationships and emotional connections with its customers coupled with a sustainable brand programme.
Two recent projects that we have enjoyed designing and driving forward for these guys have included the design of their new showcase PizzaSi Academy, where the art of pizza-making is celebrated and perfected by trade operators including chefs, general managers, food and beverage managers. Revitalising what was a standard warehouse depo to what is now a branded celebration of all things Italian. Where style meets functionality but leaves all those who visit a lasting authentic Italian and quality experience.
And one of our most fun projects of late we recently collaborated on the creation of the PizzaSi Tuk Tuk, a mobile pizza experience that brings the joy of freshly baked pizzas to the streets. – The Pizza Apetto Foodtruck photographed more than the Colosseum (probably) at all the recent expos it’s been wheeled out to.
Just like John Jantsch said “Branding is about becoming knowledgeable, likeable and trustable” and at Team GB, we’re dedicated to ensuring that PizzaSi’s brand continues to shine bright as they expand and embark on their pizza discovery journey.
Keep your eyes peeled for more delicious updates from PizzaSi – because these guys always have something exciting cooking in the oven!
If you have a vision for your business, we are right there with you all the way, with branding, consulting, marketing support, photography, and videography – from initial sketches and concepts all the way to brand materials, team uniforms, design, customer touch-point mapping and design.
